Billions of unchurched people are using cellular phones which are smartphones as a means to communicate with one another. SMS texting is just one of many features provided by smart phones that enable us to send a message to our families. Whether you admit it or not, you open SMS texts 90% of the time. From a communication outlook, communicating to hundreds of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential church visitors waiting around, sending them a sms message about your promos and other incentives will definitely get them through the door.
can help you with a plan to use SMS Text Messaging in your outreach plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of attenders. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your church member will read your text whether they are on the train, stuck in traffic, or having a drink in in a local restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your church visitors are higher compared with emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to use– SMS text marketing is easy and more economical than most other form of marketing for churches. Churches that use SMS message marketing have the capacity to track user response and make modifications when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps narrow target visitors– In conjunction with higher response rates, churches have the chance to narrow down who their target audience are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message down the road.
Mobile marketing, overall, is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their mobile phones, it’s pretty hard to ignore that potential goldmine for leads, first time attenders, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.