Millions and millions of individuals are using mobile phones and smart phones as a means to communicate with one another. Text messaging is just one of numerous features provided by mobile phones that enable us to send a message to our friends and families. Whether you accept it or not, you open SMS texts 90% of the time. From a communication point of view, reaching out to thousands of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential first time attenders waiting around, sending them a text message about your special events and other incentives will definitely get them to visit. Veratext.com can help you with a plan to use SMS Text Messaging in your outreach plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of members. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your member will read your text whether they are on the road, stuck in traffic, or having a drink in at a local restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your visitors are higher as compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to work with– Text Message marketing is easy and more economical than most other form of marketing for churches. Churches that use SMS text message marketing have the ability to track user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps focus target visitors– Along with response rates being higher, churches have the ability to focus who their target visitors are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, as a whole, is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their cellular phones, it’s pretty hard to ignore that kind of potential goldmine for leads, first time attenders, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS texting to improve visitor retention and communication at your church.