Millions and millions of individuals are using cell phones specifically smartphones as a means to communicate with one another. SMS texting is just one of many features provided by cellphones that enable us to send a message to our loved ones. Whether you accept it or not, you open text messages 90% of the time. From a communication point of view, communicating to millions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors standing around, sending them a text message about your services and other incentives will definitely get them to come. Veratext.com can help you with a plan to use Text messaging in your communication plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of first time attenders. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your first time attender will read your text whether they are on the bus, stuck in traffic, or having a drink in at a restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your attenders are higher compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to work with– SMS Message marketing is easy and less expensive than other form of marketing . Churches that use SMS text message marketing have the capacity to track user response and make corrections when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps narrow down target visitors– Along with higher response rates, churches have the chance to focus who their target visitors are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message .
Mobile marketing, , is arguably among the most efficient and most reliable marketing strategies that any church can use. After all, with billions of people using their smart phones, it’s pretty hard to ignore that kind of potential goldmine for leads, prospects, and attendance.
Click here or call toll free 888-354-2791 to find out how to use Text messaging to improve visitor retention and communication at your church.