Many of people are using cellular phones specifically smartphones as a means to communicate with each other. SMS texting is just one of many features provided by smart phones that enable us to send a message to our friends and families. Whether you acknowledge it or not, you open text messages 90% of the time. From a communication outlook, reaching out to billions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential church visitors waiting around, sending them a text about your special events and other incentives will definitely get them connected. Veratext.com can help you with a plan to use SMS texting in your outreach plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of your visitors. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your member will read your text whether they are on the road, stuck in traffic, or having a night out at a local restaurant.
2.) Response rates are higher– Because messages get opened within 4 minutes after received, the response rates of your prospects are higher compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to use– Text Message marketing is easy and less expensive than other form of marketing for churches. Churches that use SMS text marketing have the ability to keep track of user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps narrow down target visitors– In conjunction with higher response rates, churches have the ability to focus who their target audience are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message .
Mobile marketing, , is arguably among the most efficient and most reliable marketing strategies that any church can use. After all, with billions of people using their cellular phones, it’s pretty hard to ignore that potential goldmine for leads, visitors, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.