Billions of individuals are using cellular phones and smartphones as a means to communicate with each other. SMS texting is just one of the many features provided by mobile phones that enable us to send a message to our loved ones. Whether you acknowledge it or not, you open SMS texts 90% of the time. From a communication point of view, communicating to hundreds of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors waiting around, sending them a text about your special events and other incentives will definitely get them connected.
can help you with a plan to use SMS texting in your communication plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of your visitors. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your church attender will read your text whether they are on the highway, stuck in traffic, or having a drink in in a local restaurant.
2.) Response rates are higher– Because messages get opened within 4 minutes after received, the response rates of your members are higher as compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to use– SMS text marketing is easy and less expensive than other form of marketing . Churches that use SMS text message marketing are able to track user response and make corrections when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps focus target visitors– Along with higher response rates, churches have the chance to narrow down who their target are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, overall, is arguably one of the most efficient and most reliable marketing strategies that any church can use. After all, with billions of people using their cellphones, it’s pretty hard to ignore that kind of potential goldmine for leads, first time attenders, and traffic.
Click here or call toll free 888-354-2791 to find out how to use Text messaging to improve visitor retention and communication at your church.