Millions and millions of unchurched people are using cellular phones and smartphones as a way to communicate with each other. SMS texting is just one of the many features provided by cellular phones that enable us to send a message to our families. Whether you acknowledge it or not, you open SMS texts 90% of the time. From a communication point of view, reaching out to thousands of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential church visitors standing around, sending them a sms message about your services and other incentives will definitely get them to visit. Veratext.com can help you with a plan to use SMS texting in your communication plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of your visitors. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your visitor will read your text whether they are on the train, stuck in traffic, or having a night out at a local restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your church members are higher compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to work with– Text Message marketing is easy and cheaper than most other form of marketing for churches. Churches that use SMS message marketing have the capacity to keep track of user response and make modifications when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps focus target visitors– In conjunction with response rates being higher, churches are able to narrow down who their target visitors are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message down the road.
Mobile marketing, as a whole, is arguably among the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their mobile phones, it’s pretty hard to ignore that potential goldmine for leads, visitors, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.