Millions and millions of unchurched people are using cell phones specifically smart phones as a means to communicate with each other. Text messaging is just one of many features provided by cellular phones that enable us to send a message to our family and friends. Whether you acknowledge it or not, you open text messages 90% of the time. From a communication outlook, communicating to billions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential attenders waiting around, sending them a sms message about your activities and other incentives will definitely get them connected.
can help you with a plan to use SMS texting in your outreach plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of your visitors. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your member will read your text whether they are on the highway, stuck in traffic, or having a drink in the local bars.
2.) Response rates are higher– Because messages get looked at within 4 minutes after received, the response rates of your prospects are higher compared with emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS text marketing is easy and less expensive than most other form of marketing strategy. Churches that use SMS message marketing have the capacity to track user response and make modifications when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps narrow target audience– Along with response rates being higher, churches have the ability to narrow down who their target audience are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, , is arguably among the most efficient and most reliable marketing strategies that any church can use. After all, with billions of people using their cellular phones, it’s pretty hard to ignore that potential goldmine for leads, visitors, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.