Billions of people are using mobile phones which are smartphones as a means to communicate with one another. SMS texting is just one of many features provided by cellular phones that enable us to send a message to our family and friends. Whether you acknowledge it or not, you open text messages 90% of the time. From a communication perspective, communicating to billions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential first time attenders lying around, sending them a text about your special events and other incentives will definitely get them to visit.
can help you with a plan to use SMS Text Messaging in your outreach plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of members. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your visitor will read your text whether they are on the bus, stuck in traffic, or having a meal the local bars.
2.) Response rates are higher– Because messages get opened within 4 minutes after received, the response rates of your visitors are higher as compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS text marketing is easy and less expensive than any other form of marketing strategy. Churches that use SMS message marketing are able to keep track of user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps narrow down target — In conjunction with higher response rates, churches have the chance to focus who their target are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, overall, is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their smart phones, it’s pretty hard to ignore that potential goldmine for leads, prospects, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS texting to improve visitor retention and communication at your church.