Billions of unchurched people are using cell phones which are smart phones as a way to communicate with one another. Text messaging is just one of numerous features provided by smart phones that enable us to send a message to our loved ones. Whether you accept it or not, you open SMS texts 90% of the time. From a communication point of view, communicating to millions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential church attenders standing around, sending them a sms message about your services and other incentives will definitely get them to come. Veratext.com can help you with a plan to use Text messaging in your outreach plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of church visitors. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your visitor will read your text whether they are on the train, stuck in traffic, or having a night out at a local restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your church members are higher as compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to work with– SMS Message marketing is easy and cheaper than most other form of marketing strategy. Churches that use SMS text marketing are able to keep track of user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps narrow target audience– In conjunction with higher response rates, churches have the ability to narrow down who their target visitors are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, overall, is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their mobile phones, it’s pretty hard to ignore that kind of potential goldmine for leads, visitors, and traffic.
Click here or call toll free 888-354-2791 to find out how to use SMS texting to improve visitor retention and communication at your church.