Millions and millions of people are using cellular phones and smartphones as a means to communicate with each other. SMS texting is just one of the many features provided by mobile phones that enable us to send a message to our friends and families. Whether you admit it or not, you open SMS texts 90% of the time. From a communication perspective, communicating to thousands of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors waiting around, sending them a text about your services and other incentives will definitely get them to come.
can help you with a plan to use SMS Text Messaging in your outreach plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of church members. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your visitor will read your text whether they are on the road, stuck in traffic, or having a meal the local bars.
2.) Response rates are higher– Because messages get opened within 4 minutes after received, the response rates of your members are higher as compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS text marketing is easy and less expensive than other form of marketing . Churches that use SMS message marketing have the ability to track user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps narrow down target — Combined with response rates being higher, churches are able to narrow down who their target audience are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message .
Mobile marketing, , is arguably among the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their smart phones, it’s pretty hard to ignore that kind of potential goldmine for leads, prospects, and traffic.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.