Most of unchurched people are using cellphones and smartphones as a means to communicate with one another. SMS texting is just one of the many features provided by mobile phones that enable us to send a message to our friends and families. Whether you acknowledge it or not, you open text messages 90% of the time. From a communication viewpoint, reaching out to hundreds of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential attenders lying around, sending them a sms message about your services and other incentives will definitely get them connected.
can help you with a plan to use Text messaging in your outreach plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of first time attenders. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your member will read your text whether they are on the bus, stuck in traffic, or having a meal the local bars.
2.) Response rates are higher– Because messages get looked at within 4 minutes after received, the response rates of your attenders are higher as compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to work with– SMS Message marketing is easy and more economical than most other form of marketing for church. Churches that use SMS text marketing have the capacity to track user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps focus target visitors– Along with response rates being higher, churches have the ability to narrow down who their target audience are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message .
Mobile marketing, overall, is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their cellular phones, it’s pretty hard to ignore that kind of potential goldmine for leads, sales, and traffic.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.