Millions and millions of people are using mobile phones which are smart phones as a way to communicate with each other. Text messaging is just one of many features provided by cellular phones that enable us to send a message to our families. Whether you acknowledge it or not, you open text messages 90% of the time. From a communication outlook, communicating to thousands of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential church visitors lying around, sending them a text message about your promos and other incentives will definitely get them connected.
can help you with a plan to use SMS Text Messaging in your communication plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of members. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your member will read your text whether they are on the road, stuck in traffic, or having a meal in a restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your visitors are higher as compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to use– SMS Message marketing is easy and cheaper than other form of marketing for churches. Churches that use SMS message marketing have the ability to keep track of user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps narrow target — Along with higher response rates, churches have the chance to focus who their target audience are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message down the road.
Mobile marketing, , is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their cellphones, it’s pretty hard to ignore that potential goldmine for leads, sales, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS texting to improve visitor retention and communication at your church.