Billions of people are using cellular phones which are smartphones as a means to communicate with each other. SMS texting is just one of the many features provided by cellphones that enable us to send a message to our families. Whether you accept it or not, you open SMS texts 90% of the time. From a communication outlook, reaching out to thousands of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors standing around, sending them a text message about your services and other incentives will definitely get them through the door. Veratext.com can help you with a plan to use SMS Text Messaging in your outreach plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of church members. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your church member will read your text whether they are on the road, stuck in traffic, or having a drink in the local bars.
2.) Response rates are higher– Because messages get opened within 4 minutes after received, the response rates of your church members are higher as compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS Message marketing is easy and more economical than other form of marketing . Churches that use SMS text message marketing are able to track user response and make modifications when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps focus target audience– Combined with higher response rates, churches have the ability to narrow down who their target visitors are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message down the road.
Mobile marketing, as a whole, is arguably among the most efficient and most reliable marketing strategies that any church can use. After all, with billions of people using their cellular phones, it’s pretty hard to ignore that potential goldmine for leads, prospects, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.