Many of people are using cellular phones and smartphones as a way to communicate with one another. Text messaging is just one of the many features provided by cellular phones that enable us to send a message to our family and friends. Whether you acknowledge it or not, you open text messages 90% of the time. From a communication perspective, communicating to thousands of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential church attenders lying around, sending them a text message about your special events and other incentives will definitely get them hooked. Veratext.com can help you with a plan to use SMS texting in your outreach plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of your visitors. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your church member will read your text whether they are on the train, stuck in traffic, or having a dinner at a restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your church visitors are higher compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS text marketing is easy and cheaper than most other form of marketing for church. Churches that use SMS text marketing have the ability to monitor user response and make corrections when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps focus target visitors– Combined with response rates being higher, churches are able to narrow down who their target visitors are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, as a whole, is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their smart phones, it’s pretty hard to ignore that potential goldmine for leads, sales, and attendance.
Click here or call toll free 888-354-2791 to find out how to use Text messaging to improve visitor retention and communication at your church.