Millions and millions of unchurched people are using cell phones which are smartphones as a means to communicate with one another. Text messaging is just one of numerous features provided by mobile phones that enable us to send a message to our family and friends. Whether you acknowledge it or not, you open SMS texts 90% of the time. From a communication outlook, reaching out to billions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors lying around, sending them a text message about your services and other incentives will definitely get them hooked. Veratext.com can help you with a plan to use Text messaging in your communication plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of first time attenders. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your church member will read your text whether they are on the bus, stuck in traffic, or having a dinner the local bars.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your attenders are higher compared with emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to use– SMS text marketing is easy and cheaper than any other form of marketing . Churches that use SMS text message marketing are able to track user response and make corrections when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps narrow down target — Combined with response rates being higher, churches have the ability to focus who their target audience are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, overall, is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their cellular phones, it’s pretty hard to ignore that kind of potential goldmine for leads, first time attenders, and traffic.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.