Millions and millions of people are using cellphones specifically smartphones as a means to communicate with each other. SMS texting is just one of the many features provided by cellphones that enable us to send a message to our family and friends. Whether you admit it or not, you open text messages 90% of the time. From a communication point of view, reaching out to millions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential attenders standing around, sending them a text about your special events and other incentives will definitely get them to come.
can help you with a plan to use SMS texting in your communication plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of people. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your visitors will read your text whether they are on the toilet, stuck in traffic, or having a drink in at a restaurant.
2.) Response rates are higher– Because messages get opened within 4 minutes after received, the response rates of your members are higher as compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS Message marketing is easy and less expensive than other form of marketing . Churches that use SMS message marketing have the ability to keep track of user response and make corrections when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps narrow target — Along with response rates being higher, churches have the ability to narrow down who their target audience are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message .
Mobile marketing, as a whole, is arguably among the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their smart phones, it’s pretty hard to ignore that potential goldmine for leads, first time attenders, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.