Most of individuals are using cell phones which are smart phones as a way to communicate with one another. Text messaging is just one of numerous features provided by cellphones that enable us to send a message to our families. Whether you admit it or not, you open SMS texts 90% of the time. From a communication viewpoint, reaching out to billions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors lying around, sending them a text about your activities and other incentives will definitely get them connected.
can help you with a plan to use SMS Text Messaging in your communication plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of attenders. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your first time attender will read your text whether they are on the toilet, stuck in traffic, or having a meal at a restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your visitors are higher compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS text marketing is easy and less expensive than any other form of marketing strategy. Churches that use SMS text message marketing have the ability to keep track of user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps narrow down target — Along with response rates being higher, churches have the chance to narrow down who their target are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message down the road.
Mobile marketing, as a whole, is arguably one of the most efficient and most reliable marketing strategies that any church can use. After all, with billions of people using their mobile phones, it’s pretty hard to ignore that kind of potential goldmine for leads, sales, and traffic.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.