Millions and millions of unchurched people are using cellphones specifically smartphones as a means to communicate with each other. Text messaging is just one of numerous features provided by smart phones that enable us to send a message to our family and friends. Whether you acknowledge it or not, you open SMS texts 90% of the time. From a communication outlook, communicating to hundreds of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential first time attenders waiting around, sending them a text message about your activities and other incentives will definitely get them to visit. Veratext.com can help you with a plan to use SMS Text Messaging in your outreach plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of members. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your attender will read your text whether they are on the train, stuck in traffic, or having a dinner in a restaurant.
2.) Response rates are higher– Because messages get looked at within 4 minutes after received, the response rates of your visitors are higher compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to work with– SMS Message marketing is easy and more economical than other form of marketing . Churches that use SMS text marketing are able to track user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps focus target visitors– Along with response rates being higher, churches have the chance to focus who their target audience are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, overall, is arguably one of the most efficient and most reliable marketing strategies that any church can use. After all, with billions of people using their cellphones, it’s pretty hard to ignore that kind of potential goldmine for leads, sales, and traffic.
Click here or call toll free 888-354-2791 to find out how to use Text messaging to improve visitor retention and communication at your church.