Most of individuals are using cell phones specifically smartphones as a means to communicate with each other. SMS texting is just one of numerous features provided by cellular phones that enable us to send a message to our loved ones. Whether you acknowledge it or not, you open SMS texts 90% of the time. From a communication viewpoint, reaching out to millions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors waiting around, sending them a sms message about your activities and other incentives will definitely get them to come.
can help you with a plan to use SMS Text Messaging in your outreach plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of church members. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your member will read your text whether they are on the highway, stuck in traffic, or having a drink in at a local restaurant.
2.) Response rates are higher– Because messages get opened within 4 minutes after received, the response rates of your church members are higher compared with emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to work with– SMS text marketing is easy and more economical than other form of marketing . Churches that use SMS message marketing have the ability to monitor user response and make corrections when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps narrow target audience– Along with response rates being higher, churches have the ability to focus who their target are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, as a whole, is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their mobile phones, it’s pretty hard to ignore that potential goldmine for leads, sales, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.