Billions of people are using mobile phones which are smartphones as a means to communicate with each other. SMS texting is just one of numerous features provided by smart phones that enable us to send a message to our friends and families. Whether you acknowledge it or not, you open SMS texts 90% of the time. From a communication viewpoint, reaching out to millions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential first time attenders standing around, sending them a text message about your special events and other incentives will definitely get them to come.
can help you with a plan to use SMS texting in your outreach plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of your visitors. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your visitors will read your text whether they are on the toilet, stuck in traffic, or having a night out at a restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your church visitors are higher as compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to work with– SMS Message marketing is easy and less expensive than most other form of marketing strategy. Churches that use SMS text marketing have the capacity to monitor user response and make modifications when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps narrow target — Combined with response rates being higher, churches have the ability to narrow down who their target are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message .
Mobile marketing, overall, is arguably among the most efficient and most reliable marketing strategies that any church can use. After all, with billions of people using their cellphones, it’s pretty hard to ignore that potential goldmine for leads, prospects, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.