Many of people are using cell phones which are smartphones as a means to communicate with each other. SMS texting is just one of many features provided by cellphones that enable us to send a message to our friends and families. Whether you acknowledge it or not, you open SMS texts 90% of the time. From a communication outlook, reaching out to millions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors lying around, sending them a text message about your special events and other incentives will definitely get them hooked.
can help you with a plan to use Text messaging in your outreach plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of first time attenders. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your church attender will read your text whether they are on the bus, stuck in traffic, or having a drink in at a local restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your church visitors are higher compared with emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to use– Text Message marketing is easy and cheaper than other form of marketing . Churches that use SMS message marketing have the ability to track user response and make modifications when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps narrow down target visitors– In conjunction with response rates being higher, churches are able to narrow down who their target audience are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, overall, is arguably among the most efficient and most reliable marketing strategies that any church can use. After all, with billions of people using their cellular phones, it’s pretty hard to ignore that kind of potential goldmine for leads, first time attenders, and traffic.
Click here or call toll free 888-354-2791 to find out how to use Text messaging to improve visitor retention and communication at your church.